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Pepsi attempts to recreate the Phoenix Lights UFO incident

The Phoenix Lights returned to the Arizona skies, sort of. But extraterrestrials weren’t the source of the aerial lights this time.

Reuters reports that Pepsi attempted to recreate the well-known UFO incident on Friday, January 30 as part of its Super Bowl marketing campaign, leading up to the Pepsi-sponsored halftime show.

The company says they launched illuminated balloons that hovered approximately 40 feet off the ground and were visible for miles. According to Reuters, “The company scrapped an earlier plan for more intense lights in order to comply with Federal Aviation Administration regulations to prevent interference with air traffic.”

Pepsi has been using the concept of “strange things happen in the desert” for its campaign. The company recently created a crop circle in the shape of its logo in a field near the University of Phoenix stadium where the Super Bowl will take take place.

Katy Perry is performing the Pepsi Super Bowl XLIX Halftime Show. It won’t be too surprising if Perry, a firm believer in extraterrestrial life, performs her hit song “E.T.” And, based on the hints dropped by Pepsi, UFOs and/or extraterrestrials could play a major role in the halftime show’s theme.

The extraterrestrial theme in Super Bowl commercials has been widespread in recent years. Let’s see how many advertisers use this theme in commercials that air during Super Bowl XLIX.

Super Bowl XLIX takes places Sunday, February 1.

Jason McClellan

Jason McClellan is a UFO journalist and the producer/co-host of the web series Spacing Out! He is also the web content manager and staff writer for OpenMinds.tv, and a co-organizer and technical producer of the International UFO Congress. As a founding member of Open Minds, Jason served as a writer and editor for the now defunct Open Minds magazine. He has appeared on Syfy, NatGeo, and, most recently, he co-starred on H2's Hangar 1: The UFO Files. ------ Follow Jason on Twitter @acecentric and subscribe to Jason's updates on Facebook.

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  1. “Pepsi uses concept of blue balls for a teaser. Strange activity, that.”

    Which is what I got after watching Katy Perry in the halftime show.

  2. Bright light/object in northwest sky…silent and motionless; I have been watching this light for the last two months; tonight, April 17, around 9:30pm, it was extraordinarily bright; I left to get my telescope (not a very good one) in hopes of getting a clearer picture of it, but it left; I decided to go out again, as there was noise/partying going on in neighbor’s backyard, and saw the light, this time through my palm tree leaves, as it appeared that it was lower. Does anyone know of a satellite location, in the NW area of Phoenix, that could explain this? I could not make out the shape, but it appeared, from the distance I was at, to be irregular.

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